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Chapter 1: Real Estate and the Economic Environment   

Base industry, buying patterns, demographics, governmental impact, fiscal policy, monetary policy, federal programs, equal credit opportunity act, types of inflation, tax benefits, real estate investments and benefits.

Chapter 2: Marketing Real Estate

Marketing Prohibitions, creative marketing, For Sale signs, writing ads, effective advertising, headlines the work, pricing, qualifying buyers, showing property, preparation for showing, precautions and planning for open houses, brochures, guest registers, greeting visitors, afternoon opens, broker opens, Reg. Z and the Truth in Lending law.

Chapter 3: Personal Marketing

The rise of cocooning and what it means, hot buttons in personal marketing, success methods, purpose of personal marketing, target marketing, exercises, customers, clients, personal promotion, the plan, the mission statement, promotional literature and its use, writing good ad copy, the promotional kit, writing to win sales. 

Chapter 4: Earning a Commission

Commission entitlement, ready, willing and able, procuring cause questions, failure to pay commission, prospecting, centers of influence, sources of contracts and prospects, farming, farm checklist, negotiations, preparing the offer, dynamic negotiations, personal skills.

Chapter 5: The Qualifying Process

Qualifying buyers, buyer motivation, Maslow’s human needs, why people buy homes, personality types, socializers, directors, thinkers, relaters, dealing with personality types, listening skills, the art of questioning, direct and indirect questioning, closing, handling objections.

Chapter 6: Negotiations in Real Estate Transactions

Society by contract, factors of production, contracts and consideration, offers and acceptance, administrative takes & checklist, discharge of contracts, negotiations, tactics & rules, focus on interests, generate possibilities, objective criteria, basics of quality negotiations, managing conflicts, ways of dealing with conflict.

Chapter 7: Introduction to Strategic Planning

Why strategic planning, important starting issues, getting ready to plan, the team, function of the planning team, values examination, organizational culture, mission statement, what business are we in, who are our customers, how are we better, performance audit, gap analysis, integration of plans, monitoring, considerations and conclusions.  

Chapter 8: Real Estate Trust Accounts

Common law and nomenclature, trust or escrow accounts, responsibilities of brokers, accounting for funds, available on demand, disbursing funds, statutes governing trust accounts, penalties, duty to account, commingling, failure to pay promptly, disputed trust funds, special escrow disbursements, Oklahoma Interpleader statute, liquidated damages. 

Chapter 9: Title Search

Rights in real property, historical perspective in real title, demands of a modern society, why in writing, America’s contribution, the recording laws, mechanics of recording, the indexing system, chain of title, tracing a chain of title, role of title examiner, obtaining title evidence, the courthouse, the indexes, lenders, marketable title, business risk, methods of title assurance, certificate of title, abstract of title, abstracting.

Chapter 10: Risk Management

Insurance to reduce risk, indemnity, co-insure, deductible amounts, E&O insurance, homeowners’ policy, rent and leasehold insurance, insurance against the elements, flood insurance, crime and liability insurance, title insurance, mortgagee’s policy, owner’s policy, mechanics of title insurance, effective date of policy, premiums, title policy coverage, exceptions.

Chapter 11: Oklahoma Broker Relationships Act

What it is all about, dual agency problems, WIN/WIN transactions, transaction and Single Party brokerage, flash-course on the new law, duties of single party broker, duties of transaction broker, relationships allowed and not allowed, duty to keep information confidential explained, the law itself and the emergency rules.

Chapter 12: Property Management, Leases and Leasing

Duties of property manager, leasing and rent collection, tenants, anchor tenants, maintenance of the property, risk management, servicing tenant and owner requests, budgeting and controlling expenses, hiring employees, accounting and reporting, management contracts with owners, leases, contract provisions, leasehold estates, use of property, types of leases, sale and leaseback, termination of leases, evictions, options.

Chapter 13: Oklahoma Residential Landlord and Tenant Act

Purpose of Landlord and Tenant Act, history, residences not covered, prohibited lease clauses, accepting service, guide dogs, flood disclosure, transfer of tile, leasehold estates, delivery of possession, rent, duties of tenant, security deposits, rules and regulations, habitability, landlord’s right of entry, constructive eviction, termination of tenancy, notice of termination, actual eviction, wrongful exclusion, breach of contract, duty to mitigate, abandoned property, lien on property, rental furniture.

Chapter 14: Law Affecting Real Estate Practice

Disclosures required of licensees, advertising rules, prohibited dealings, misrepresentations, disclosure of beneficial interests, referrals, brokerage disclosure law, psychological impact law, residential property conditions disclosure act, landlord and tenant act, federal influences, consumer protection law, RESPA, fair housing laws, anti-trust, federal fair credit reporting act, equal credit opportunity act, appraisers.

Chapter 15: Disciplinary Action and Frequently Asked Questions

License as privilege, primary mission of OREC, director’s duties, 42-reasons for censure or revocation of license, questions with answers of interest to licensees.

Chapter Tests & Final Exam:

Each chapter has a 30-question True of False test which the student make complete and pass with at least a 80% score. A re-test is available for students who do not pass the first time. The final exam is 200 questions long and is made up of multiple-choice questions. The student also needs a 80% passing score. All tests must be passed to complete the course. Re-tests are available but rarely needed since this is an open book test.

 

 Vince Mooney Real Estate School & Seminars

 

 

Last Update: 8 JUL 2011
Web Author: Vince Mooney, 918-665-0478
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