8121 S. Harvard, Tulsa, OK 74137
(918-481-1555)
RESIDENTIAL
Q. Tell us about your company.
As the oldest real estate company in Tulsa, we proudly boast of our long, successful history dating back to February, 1938. Founded by Seth Hughes and Morgan Jones as Hughes &Jones, REALTORS, we have been the leader in home sales in Tulsa from the beginning.
In 1986, Jones' son in-law, Sheldon Detrick, purchased the company, and the name was changed to DETRICK, Hughes & Jones, REALTORS under which it operated for nine years. During this time, The Rooney Company, REALTORS was acquired in 1989.
In April, 1995, Detrick purchased The Prudential Properties of Oklahoma and the combined result was The Prudential Detrick Realty. Many employees and associates have been with the company 20 years or more.
The ownership and management consists of Gordon Everage, president and general manager; and The Detrick Companies - Sheldon Detrick, CEO; and Dan Staudt, CFO.
The Prudential Detrick Realty is a full-service company and a leader in relocation, training and technology. The company has two mega-offices in Tulsa with approximately 200 sales associates and an estimated sales volume for 1996 approaching $200 million. Its sister company in Oklahoma City, The Prudential Alliance Real Estate Group, has eight offices, approximately 250 sales associates, and an estimated $300 million in annual sales.
Combined, we are the largest real estate organization in Oklahoma and the only company serving both Tulsa and Oklahoma City.
Our Company
The prudential Detrick Realty is the largest, full-service real estate company serving the metropolitan Tulsa area.
The Tulsa Business Chronicle recently ranked The Prudential Detrick Realty as the "Number 1" real estate company in Tulsa, and we are listed in the Nation's Top 150 by Real Trends Magazine.
The company has 200 sales associates and two mega-offices in Tulsa -- The Harvard Office at 4636 South Harvard, and The Walnut Creek Office at 8121 South Harvard. Each office is fully staffed, and a "live" receptionist is on duty seven days a week from 8 a.m. to 8 p.m. to provide personalized communications and messaging services.
Our associates are equipped with the very latest in communications technology through cellular phones, pagers, voice mail and e-mail, as well as laptop computers, professional real estate software, internet websites, and our own intranet.
Four full-time managers, with a combined 75 years of experience in the industry, are available to assist and support our associates in providing the very best service to you in today's complex real estate world.
Our strong leadership is very active in local, state and national trade associations, and we boast of many past presidents of The Association of Realtors.
The Prudential Detrick Realty's Relocation and Corporate Homes Department is the largest in the city, assisting corporation employees transferring into and out of Tulsa in the sale or purchase of their homes.
These are just a few reasons why The Prudential Detrick Realty is leading the way in Tulsa real estate innovation, technology, service and training.
Q. You have a very large company. Is there anything else to say about it?
Consider the Power of Our Name. The Prudential name and the Rock "logo" are recognized by 98% of consumers. When you select a member of The Prudential Real Estate Affiliates to manage the sale and purchase of your property, you immediately tap into the power of our instant name recognition and the comfort level associated with The Prudential.
The Prudential Real Estate Affiliates network has:
Over 35,000 sales professionals with over 560 companies in 1,250 offices across 50 states and 5 provinces ready to exchange buyer and seller information.
Over $52.8 billion in yearly real estate sales through 340,000 transactions network-wide.
The highest average sales price ($158,000) and highest average volume per office ($43.3 million).
Highest number of states in which The Prudential has the #1 Real Estate Company.
A $60 million annual advertising campaign that brings The Prudential name and services to households across America. This kind of multimedia campaign helps keep our Rock Solid image fresh in the minds of potential buyers.
More than 700 major U.S. corporations that depend on Prudential Relocation to relocate employees and their families. The incoming transferees could be potential buyers for your home.
Real Estate Affiliates
PRS - North American Referrals
Another key entity in the PREA system is Prudential Referral Services (PRS). This international, broker-to-broker referral network links together more than 1,800 real estate offices and was involved in more than 60,000 moves in 1994.
PRSPlus International Referrals
PRSPlus is an international broker support and referral network for brokers outside the U.S. and Canada. We have the number one brokerage company in Australia and New Zealand with 523 offices and 5,000 sales associates.Resort Properties Network
Through the Prudential Resort Properties Network, we have contacts in major resort and second home markets across the U.S. and Canada. For you, this means we can make a personal introduction to a specialized resort agent who lives within your destination area.Commercial Services
The Prudential Real Estate Affiliates has established one of the largest commercial real estate networks with 200 offices covering 35 states and Canada and nearly 670 commercial associates to handle various leasing, sales, consultation and property management activities.
The Businesses of The Prudential
The Prudential Insurance Company of America is one of the largest diversified financial services institutions in the world and, based on total assets, the largest insurance company in North America as of December 31, 1995.
The company's primary business is to offer a full range of products and services in three areas: insurance, investments and home ownership for individuals and families; health-care management and other benefit programs for employees of companies and members of groups; and asset management for institutional clients and their associates.
Employing nearly 100,000 persons worldwide, and with a sales force of approximately 19,000 agents, 3,400 insurance brokers, and 6,000 financial advisors the company insures and provides other financial services to more than 50 million people worldwide.
Q. What is your company's Mission Statement?
Our Mission Statement to our Buyers and Sellers:
We Will Deliver: What they want, how they want it.
Incomparable service and customer satisfaction.
A simplified, cost-effective real estate experience.
To our Affiliate Broker/Owners and Sales Professionals
We Will provide:
Differentiation in the marketplace. Competitive advantage.
Cross-market selling opportunities.
The best use of information and technology.
An environment to attain personal, professional, and financial success.
To our PREA Associates We will sustain:
A winning culture.
High quality professional support.
The ability to deliver world-class products and services.
An environment to attain personal, professional, and financial success.
Q. How is your company special?
We are special in the following ways:
Understanding our customer's needs and exceed their expectations.
Lead in the use of technology and information.
Establish strategic alliances and develop care competencies that bring acknowledge value to our customers.
Generate opportunities between us and other Prudential business units which bring unparalleled value to our customers.
Q. How would you describe your company "culture"...who would fit in well?
Our company creates a culture for our associates that reward innovation, customer service, and productivity, while supporting the pursuit of their personal fulfillment.
Q. What traits do you look for in a successful agent for your company?
The traits we look for in an agent that we feel will be successful is one that has a lot of interests, goal driven, a good educational background, a person with a good attitude and an open mind and imagination.
Q. What kind of past experience are you looking for?
Successful and busy, from housewife and mother, to a teacher. With experience or with no experience as long as their attitude is good and they are willing to learn.
Q. About what percentage of your agents started new with your company?
About half of our associates started with our company. The other half came from other companies. Most of our associates have been brought into our company by prospecting through management or by our existing associates. Very simple, "Build a company for success of the associates and they will come."
Q. About what percentage of agents that start with your company are still with your company a year later?
We have a good success rate of around 90% who stay the full first year.
Q. What kind of training and support do your agents get?
We are very proud of our training program. The knowledge base is always being updated and provided to all associates. Our associates take pride in showing their knowledge with our other associate.
Personal Career Guidance
1-on-1 with your manager offering personal support, answers to your individual needs, goal setting and field training.
Manager's Coffees
2-hour informal discussions concerning Real Estate, held weekly by each office manager with the agents' agenda or questions, the top priority.
Roundtable
Quarterly discussions at 10 tables on various subjects of importance to the market conditions, associate needs and associate development.
Each table has a moderator who is an associate or manager with expertise in a given area.
Company Meeting
4 meetings a year to keep you informed on the latest industry trends, noted local and national speakers, awards and recognition, and new programs.
All this starting with a one-hour continental breakfast to allow all our associates to visit and network.
The Prudential Seminar Series
Brought to us by the Prudential Real Estate Affiliates, a continuing educational series taught by National Career Development Specialists.
Real Estate Licensing Schools
A successful career in Real Estate begins with our certified Basic License Course.
Our Post Licensing Course offers 45 hours for your first 3-year license renewal.
The 45 hours are composed of 3-hour modules, and each module can be used to complete your continuing education requirements.
Quick Start
The How-To's of getting started with subject modules designed to point your career toward success.
The CompanyMiddle SchoolThe Industry The Law Prospecting Relocation The Humanities
The Listing The Sale Finance The Agent The Computer
Middle school meets Tuesdays and Wednesdays from 1:00-3:00 p.m. for a series of six weeks.
Middle school is hands-on training with real world field activities and activity assignments targeted to get you started in your real estate career.
Sales Meeting
Weekly office meetings offer a 60-minute educational program, updates on market conditions, current events, announcements and a tour of new listings.
Q. What are the average start-up fees with your company?
We want our new associates to look at this opportunity as a career and with a business plan that they can invest in. The actual fees are about $800.00. But there are other expenses to consider if you are going to start out equal with competition: a lap top, car phone or hand phone, software for laptop and etc. This could be another $5,000 to $7,000.
Many people fail in this business because they enter with so little reserves.
Q. How are you and your company adapting to the information age?
We are on the Internet. We have a web-site and our own server. We are on the cutting edge of real estate technology. We have a duty to stay current for our associates and the buying and selling public.
For Tomorrow - R.E.T.T.
Real Estate Technology For Tomorrow
Our associate computer system, Real Estate Technology For Tomorrow (R.E.T.T.), combines the latest in software, hardware and communications systems to expand the capabilities of the associates of The prudential Detrick Realty beyond our competition.
R.E.T.T. offers two exclusive marketing benefits:
The preferred Buyer List
The prudential Detrick Realty maintains its own exclusive list of preferred buyers and their specific homesearch criteria. R.E.T.T. automates the matching process to produce an instant list of qualified buyers. This can significantly reduce the number of (lays required to sell your home. No other company in Tulsa offers this service.
World Wide Web
The Prudential Detrick Realty has its own World Wide Web site registered on all major search engines. Our site can be accessed directly, or through The Prudential's national web site for buyers relocating to Tulsa.
Our web site contains information on our company, our services, and our associates with links to the Chamber of Commerce, mortgage companies, moving companies and title companies.
Sellers have the opportunity to advertise their home on our exclusive home inventory database.
Networking & Communications
Our associates are linked through our own company intranet and E-mail, and can be reached at all times on their own personal cellular telephones and pagers with the assistance of our 'live" receptionist 7-days a week and voice mail systems.
E-Mail: prudential@prudential-ok.com
Q. Where do you see the best opportunities in real estate in the near future?
The opportunities in real estate in the near future is in residential sales. The business is changing by the day and there are services that have not even been thought of yet. We will continue to be a leader and when the dust settles on all the changes that are going on, we will be a winner-moving ahead. We look forward to the future.
Q. What do you see for the industry 5 years out?
The industry will not be the same, will not look the same as it does today. There will be fewer associates in the real estate business and they will have high tech skills. They will provide more services, provide more information and be a true professional.
Q. About how much a year does an average full time agent make at your company after one to two years of experience?
It depends on the individual. We have full time associates making from $15,000 to $150,000 a year. To answer your question, from $12,000 to $35,000 after one or two years.
Q. Tell us something about yourself.
Tell us something about yourself. I am from Tulsa, Oklahoma. Central High School, Graduate of the University of Tulsa-Business school. My wife, Suzanne is in real estate. We like to travel and we love our boat on Grand Lake. I have been in real estate since 1964 and I never got up in the morning feeling like "I have to go to work". It's fun and it's a challenge. I am past president of Greater Tulsa Association of Realtors with membership around 2500 brokers and associates, past president of our MLS, past director of Tulsa Chamber of Commerce. I look forward to the future in real estate and many more years of working with management and associates.
Last Update: 05/21/97
Web Author: Vince Mooney
Copyright ©1997 by Vince Mooney Real Estate School & Seminars, Inc. - ALL RIGHTS RESERVED